Resources - Mature Market Headlines

More marketers target boomers' eyes, wallets

USA Today, 2/25/07

Abstract:

Marketing to baby boomers is booming.

Companies have realized that this generation -- 79 million strong -- are active consumers and not following the patterns of previous generations.

"The size and spending power of boomers is large and substantial," says Mike Hess, global research director at media firm OMD, and smart marketers have learned that they're not tied to brands they've used, nor are they too old to switch."

> Read the full story > Return to 50+ Headlines