Resources - Mature Market Headlines
For Baby Boomers, 'Retirement' May Just Mean a New Job
The Sacramento Bee, 4/4/08
Abstract:
John McGinness, the 50-year-old sheriff of Sacramento County, jokes that if he had to chase a criminal, the bad guy would have to help him out of the patrol car first.
It's no joke that he could be making more money if he retired and quit the force he joined in 1979.
But he isn't...
... Actually he's working for personal gratification. And because he can.
For many baby boomers like him, middle age won't mean a gold watch and a porch swing. Either by choice or necessity, many boomers intend to work beyond traditional retirement, employment services say.
Proposed federal laws that could shore up health coverage and a U.S. Senate hearing later this month will focus new attention on older workers. Employee incentives such as flexible schedules, and a lot of buzz, are creating an inviting atmosphere for longer work lives.
It could mean a second "encore" career, the way former President Clinton is now focused on poverty and AIDS, or extending a career, like McGinness.
A survey of 50- to 65-year-old workers done for the federal government in August found that 29 percent of 55 to 59-year-olds plan to work beyond 65.
> Read the full story
> Return to 50+ Headlines
Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
1:38 AM by 20plus30
I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
3:02 PM by davidweigelt
Marketers should heed call of the smartphone for older #boomers - eMarketer http://t.co/VuseIcW8 via @Po_st
2:13 PM by immersionactive
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion
What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion