Newsweek, 3/22/08
Abstract:
Charles Burge had been counting the days until retirement. He spent decades as a New York City employee, starting as a trash hauler and working his way up to middle management. Along the way he worked part time as a physical therapist, pouring extra cash into retirement accounts. In mid-2006, Burge, who's now 54, told his boss he'd retire at the end 2008—but things have gone downhill ever since. His financial planner, David Frisch, moved some of Burge's savings into cash, but the portion remaining in stocks has steadily lost value as the market slid. The worth of his Long Island home, once a half-million dollars, has dropped by $70,000 thanks to the housing bust. Lat last fall Burge and his wife, Anna, 57, a homemaker, decided the numbers looked bleak: instead of retiring to a Florida condo later this year, he now plans to work until 2011 to maximize his city pension. "I don't feel as wealthy and secure as I did," he says.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
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I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
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