Resources - Mature Market Headlines

Foot Care Provider Aims for Eco-Friendly Natural Formulations

CosmeticsDesign.com, 2/12/08

Abstract:

The CEO of personal care distribution company Xenna, Carol Buck, says she is clued into the fact the graying baby boomers are feeding demand for increasingly functional and effective foot care products that treat key problems such as dry and chapped skin.

But merely marketing a foot care product that caters to these requirements is not enough.

Buck believes that crucial to success in this growing niche market is to tap into one of the biggest trends in the personal care segment as a whole - demand for natural-based formulations...

But almost hand-in-hand with naturals comes the issue of sustainability, which in relation to both the packaging and formulation of personal care products is also increasingly important.

A recent study conducted by Information Resources (IRI), indicates that roughly half of all Americans factor in at least one sustainability issue when buying a consumer product.

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