The New York Times (registration required), 1/31/08
Abstract:
You know what is supposed to happen when you grow old. You will slow down, you will grow weak, your steps will become short and mincing, and you will lose your sense of balance. That's what aging researchers consistently find, and it's no surprise to most of us.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
5:57 PM by immersionactive
World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
6:12 PM by davidweigelt
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