Resources - Mature Market Headlines

What a great-looking grab bar!

The Los Angeles Times (registration required), 1/24/08

Abstract:

In this youth-obsessed culture, looking to the AARP crowd for style cues is a highly subversive act.

But a growing number of companies directed to the needs of seniors are fomenting just such rebellion, insisting that home design doesn't stop at geezerhood or the first hearing aid.

We're no longer stuck with grim, all-function, no-aesthetic medical supply fare that adds insult to infirmity. Seniors and others now can choose from an array of chic aids that don't make them feel as if they've just been discharged from intensive care.

Leading the charge are websites such as Elderluxe and Gold Violin, as well as legendary architect and industrial designer Michael Graves, who is introducing a line of tub bars, canes and other aids for daily living that are sleek and modern.

Need a hand with the groceries? Forget that decrepit granny cart that looks as if it came from Woolworth's in 1962. Upgrade to a black patent leather shopping trolley from Murval of Paris.

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