Resources - Mature Market Headlines

Baby Boomers Not So Unhealthy, After All

Marketing Vox, 1/9/08

Abstract:

Contradicting studies that call boomers less healthy than the generations preceding them, a study by ThirdAge Inc. and JWT Boom finds 87 percent of baby boomers and aging mid-lifers ("ThirdAgers") are in "good to excellent" health, writes MarketingCharts.

The "Boomers, Healthcare and Interactive Media Study" was conducted online at www.thirdage.com with over 1,300 respondents 40+ years old. The study's findings are " consistent with the AARP's National Health Interview Survey," said Sharon Whiteley, CEO, ThirdAge Inc...

...Research findings indicate that future health solutions will include alternative or integrative medicine protocols: over 83 percent of all ThirdAge respondents - not just those on the younger end of the spectrum - said they are somewhat or very interested in complementary and alternative approaches.

Topics taboo for earlier generations of the same age were also addressed in the health survey:

• Of Female Respondents age 51 and older, 38.5 percent said they were moderately or extremely affected by menopause
• Among all female respondents, close to one-third (29.5 percent), said they are somewhat or very concerned about their partner's sexual health.
• Almost half of all male respondents (49.7 percent) reported that they have the same level of concern about their own partner's sexual health

> Read the full story > Return to 50+ Headlines