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Ten digital marketing trends to watch in 2008

BizCommunity.com, 1/7/08

Abstract:

Ten digital marketing trends for 2008 are:

1. Social media will grow up: As social media and social networks come of age, so will marketing in this realm.
2. Wise marketers will become "channel agnostic": Develop a marketing strategy with clear goals and then decide how best to achieve them.
3. Content will receive renewed focus: More digital users are connecting more often and they want something to do.
4. Mobile will move beyond the cell phone: It will permeate everything from commerce to news and messaging to maps.
5. Corporate social investments will remain a focus: Plan it wisely and represent it well.
6. The year of analytics: Measurability has never been easier — or more important.
7. Open source will move beyond just software: It's time for "open source thinking."
8. Bandwidth: There will be good news, and there will be bad news.
9. Search engine marketing: It is here to stay — understand it and use it.
10. New market segments will open up: Kids, "silver surfers" and tweens lead the way...

...Silver surfers: Barriers to entry are decreasing, both those that are perceived (read: as more fellow pensioners get hooked up and experience the delight of being able to communicate with distant daughters, sons, and grandchildren who've forgotten how to write and post "real" letters) and actual (price of computers and bandwidth, bundled offers that include free tutorials, discount packages from service providers). There's still no thriving local equivalent of social network sites targeted at retired users like MyChumsClub.com or SagaZone in the UK (which has a national "Silver Surfer's Day"), American's Eons and the baby boomer targeted BoomJ.

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