Forbes Magazine, 1/3/08
Abstract:
If it is hard to get people from various generations to reach any agreement, it is even harder to do so with a corporation. Cristina Simon, professor at the Instituto de Empresa in Madrid, Spain, has identified and analyzed the four generations that currently make up the corporate workforce.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
1:38 AM by 20plus30
I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
3:02 PM by davidweigelt
Marketers should heed call of the smartphone for older #boomers - eMarketer http://t.co/VuseIcW8 via @Po_st
2:13 PM by immersionactive
Responsive Handling, Not Just for Cars Anymore.
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Be Afraid. Be Very Afraid.
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What Steve Jobs taught me about “old” people and product development
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What Google+ Means for 50+
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Bigger Than Me: Social Cause Marketing and Boomers
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