Resources - Mature Market Headlines
How to be Forever Young
The Seattle Post-Intelligencer , 1/2/08
Abstract:
Ta-ta, too much cleavage. Au revior, blood red lipstick.
So long, long mane of hair. Adios, mommy jeans.
These are things that must change if you want to look fabulous after 40. So says Charla Krupp, frequent "Today" show style contributor and author of the new book, "How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better."
Looks matter in our celebrity-crazed, sexist world, Krupp says. So we may as well own them and look fabulous.
"Unfortunately, that's how we judge people. We do live in a very superficial society where decisions are made in an instant," Krupp said. "Women can't afford to look old. Professionally, the older we get in this society, the more invisible we get, because this society is youth obsessed."
So, she says, gird yourself, because it takes more work to look great as you age.
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Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
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