Resources - Mature Market Headlines
Eight Ways to Kickstart Your Fitness Routine
Forbes Magazine, 12/31/07
Abstract:
If you've sworn this month to get in shape, you can skip the humdrum of the treadmill and instead pick up a toboggan.
That's because sports like sledding and snowshoeing are among the season's hottest fitness trends. Also getting the couch-bound outdoors: Lightweight, breathable and flexible clothing, versatile sporting gear and ski areas with something for everyone, including spas, adult yoga classes and terrain park lessons for teens.
Though the Farmer's Almanac is predicting a cold and snowy winter for the eastern half of the country, states west of the Mississippi will likely experience a mild winter with less snowfall than normal. Such erratic weather patterns in recent years have forced ski area, in particular, to start developing new tactics to reach potential customers and satisfy loyal ones.
Many resorts are paying closer attention to clients' needs and creating services and programming to keep all age groups content regardless of whether there's fresh powder to ski.
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