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Five Biggest Mega-Trends of 2007...and What's on for 2008

Smart Company Magazine, 12/20/07

Abstract:

Make no mistake, in 2007 your customers — not to mention your competitors — changed, and now is the time to ensure you're moving with them.

Take a look at us now. At the end of 2007 Australia is more environmentally conscious, interconnected, tech savvy and worker-centric than it was 12 months ago. How does that affect your business?

Perhaps you need to greenify office, take another look at that 50-something job candidate, or make sure your employees have the mobile smartphone they need to keep in touch with customers — via Facebook, of course...

...They may have enjoyed all that free love that was around in the 1970s, but the baby boomers sure didn't do a great job of having babies. According to demographer Barnard Salt, 2007 was the year baby boomers really began to pay the price for that failure...

...This is creating all sorts of problems — not least of which is some tensions between the oldies and their more laid back Gen-Y proteges.

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