U.S. News and World Reports, 1/30/07
Abstract:
Al Brown had decided that by age 50 he was going to be his own boss. After working for 20 years in supply chain management, spending up to 80 percent of his time traveling around the world, Brown, who lives in Naperville, Ill., wanted a way to support his family while also being able to spend time with his son, 8, and daughter, 4...Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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