Resources - Mature Market Headlines

Grandparents.com and Focalyst unveil comprehensive new study of U.S. grandparents

PR Web, 12/6/07

Abstract:

Grandparents.com, the premier online resource for active grandparents, together with Focalyst, the leading boomer and mature consumer research company, yesterday unveiled the results of a new joint study of first-time and seasoned grandparents at Grandparents.com's "Meet the Grandparents" marketing forum in New York City. The report, "Meet the Grandparents: Introducing Today's First Time and Seasoned Grandparents," highlights the mind-set of U.S. grandparents as well as their spending, media, and behavioral habits.

Key results:

• Grandparents spend nearly $1,700 on every new grandchild, and this number is significantly higher among first-time grandparents than seasoned grandparents ($1,882 vs. $1,501).
• 72 percent of grandparents start spending before their child is born.
• 59 percent believe it's important to make financial investments for their grandchildren.
• The Internet is cited as the most widely used source for grandparenting information.
• 71 percent of grandmothers and 51 percent of grandfathers tell others about products that excite them, indicating how effective word of mouth marketing is with this group.

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