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Thank Boomers for Buffing Up Brain Market

TechNews World, 11/2/07

Abstract:

This month America's first baby boomer, Kathleen Casey-Kirschling, signed up for the Social Security benefits she will start to collect in January. The new phase of life that she and her generation are entering is creating demand for new industries that affect everyone, one of which involves "brain fitness."

Brain fitness is exactly what it sounds like — a workout program ofr your mind beyond simple activities like crossword puzzles or sudoku. The brain buffing scene doesn't seem to feature a character like fitness legend Jack LaLanne just yet, but many companies, particularly in the tech sector, vie for title. MindFit, Happy Neuron and Lumosity all offer programs designed to "pump up" brain power.

Yet with so many anti-aging products flooding the market these days, some might question whether brain fitness is a true concept or just another snake-oil marketing plan. While some programs on the market are more entertainment than science, like Nintendo's "Brain Age," scientific studies show that when properly targeted, computer programs can have a dramatic impact on brain health.

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