Resources - Mature Market Headlines

Boomer Entrepreneurs Betting on Themselves

PR.com, 10/27/07

Abstract:

Baby boomer entreprenuers are counting on the success of their businesses for financial security in their retirement years. In a recent Ipsos Reid study of boomer entrepreneurs found 32 percent are using their savings to pay for their start-up costs. What this study doesn't tell us is that many boomers are using early retirement buy-outs and investing in their businesses rather than in retirement funds.

"I'm not surprised this study shows the biggest fears of boomer entrepreneurs is not having enough customers and not having enough money," said Andrea J. Stenberg, marketing consultant and author...

...To help boomer entrepreneurs tip the scales to success, Ms. Stenberg has created an online resource: www.thebabyboomerentrepreneur.com. Boomer entrepreneurs have a wealth of work and life experience but often come into entrepreneurship with limited sales, marketing and business skills. TheBabyBoomerEntrepreneur.com provides marketing strategies, expert interviews as well as profiles of successful entrepreneurs to guide new business owners.

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