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Aging Baby Boomers Leading Surge in Cosmetic Surgery

The Ventura County Star, 10/22/07

Abstract:

Call it another legacy of the baby boomer generation. Or call it the "Dr. 90210" effect.

Whatever you call it, the numbers tell the story. Cosmetic surgery is surging.

People are lining up for laser surgery to make their skin look younger, Botox injections to eliminate crow's feet, breast enhancements and reductions for aesthetic and health reasons and liposuction to eliminate unwanted body mass.

"Every day I'm busier and busier," said Dr. Sharon Kshettry, a gynecologist for 30 years who opened a skin care clinic this summer. "More women are working, and are working to later ages, and looking good is important to them."

But it's not only women who seek cosmetic enhancements of their appearances. Men, in small but growing numbers, also are getting liposuction and Botox treatments, as well as hair transplants.

"They want to look younger to be more competitive in the workplace," said Dr. Joseph Gryskiewicz, an Edina, Minn. cosmetic surgeon who heads the emerging trends task force for the American Society of Plastic Surgeons.

The interest in looking younger apparently knows no geographical boundaries.

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