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10 reasons advertisers should consider boomers

Biz Report, 10/11/07

Abstract:

According to MediaMark Research's BoomerView Service, baby boomers are more likely to vote (55 percent), more likely to remodel a home (30 percent) or play the lottery (41 percent). Plus, because of their age range (44 to 60 years of age), boomers are likely to have disposable income and own or lease up to three vehicles per household...

...Perhaps the most intriguing factor for marketers, though, is that the boomer generation is quite optimistic. These consumers are likely to think and look positively on new products and changes in the world around them. Just over 39 percent of boomers said they would be better off financially in just one year and 90 percent said they would be either the same or better off financially in one year's time.

With more baby boomers turning on their computers and becoming connected to the Internet and mobile Web, advertisers can take advantage of their propensity to try new things. By knowing about boomers' interests and how they react to technology, advertisers have a better chance of correctly targeting this demographic during their next ad campaign.

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