Resources - Mature Market Headlines

Baby boomer woman starts company in her pajamas

PR.com, 9/23/07

Abstract:

Eileen Kisailus is a wife, mother of two and busy full-time special education teacher who decided to make a powerful change when she hit her forties by launching Lunar Radiance, a company that offers women relief from night sweats and proof that baby boomer women are on the move.

After many night suffering from night sweats, she stumbled into a store that sold "wicking pajamas." The next morning, she was amazed at the results of the comfortable nightclothes and realized that her new-found relief needed to be shared with other mid-life women...So the baby boomer decided to banish those nightly hot flashes and founded her own company, Lunar Radiance. Her headquarters is based in New Jersey and she sells these hot flash pajamas and wicking nightgowns online...

...Lunar Radiance also offers books, DVDs, beauty products, resources and gift ideas for women, a Free Monthly Ezine, free "Sleep Tips for Women" and a boomer blog called "Hot Flashing Thoughts."

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