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- 3/7/12
Ready. Set. Click - 3/28/11
Aging in America - ASA Conference - 3/11/11
ICCFA Annual Convention and Exposition - > View all
News
Resources - Mature Market Headlines
YMCA Offers Seniors Chance to Don 'Silver Sneakers'
The Naples Sun Times, 9/5/07
Abstract:
Rose has lowered her blood sugar level. Brent got in shape and improved his cardiac problem. Peggy can play tennis again. Dorothy just feels better...What do these people all have in common? They are all seniors over 65, participating in the Silver Sneakers exercise program at the Naples YMCA......The Silver Sneakers program originated in 1992, when an inspired health care consultant devised an exercise program which included social elements, geared towards the needs and tastes of seniors. The inventor coupled the program with insurance providers, convincing them that it was in their own economic interests to keep subscribers healthier longer. Offered by Medicare at no extra cost, the program is now offered in all 50 states and seniors are flocking to the gym.
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
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