Resources - Mature Market Headlines

One Woman Inspires a Nation to Get Fit

ABC News affiliate WCVB, 9/4/07

Abstract:

This week Boston will host up to 20,000 people for AARP's annual conference. On Tuesday, NewsCenter 5 began a weeklong series of reports on baby boomers.

We started with one women whose personal weight loss drew national attention. She lost 60 pounds and inspired a community to lose 8,000 more. She is proving you can get fit regardless of your age...

...At 65, Carson can run around on the court and keep up with a tennis professional half her age...

...Carson's story resonates with millions of us who want to get in shape.

"I spent 40 years trying to lose weight before I finally succeeded," Carson said.

She lost 60 pounds five years ago, and then challenged her community to lose about 8,000 pounds. She chronicles her journey in the book, "From Fat to Fit."

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Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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