Resources - Mature Market Headlines

'Natural' Personal Care Market to Reach $10.2 Billion

Media Post, 8/29/07

Abstract:

Natural/organic products have been one of the hottest growth categories in personal care in recent years, and a new study predicts that the market will reach $10.2 billion in sales by 2012.

Packaged Facts reports that they explosive growth in the category, which it says grew from $2 billion to $6.1 billion between 2002 and 2006, has been fueled by baby boomers' determination to beat aging without chemicals. Many of the natural products fall into the cosmeceutical category and promise to improve the appearance of skin, teeth and hair.

Haircare and oral care products have been the fastest-growing segments, says Cathy Minkler, associate editor at Packaged Facts, gaining 15 percent in an annual compounded rate in the 2002 to 2006 period. Color cosmetics are next, with a 13 percent growth rate, followed by skin care, with a 10 percent growth rate in that time period.

The biggest changes in the industry, she says, have been conceptual differences. "More mainstream products have been trying to position themselves as more natural, while the more natural lines have been trying to position themselves as more effective."

> Read the full story > Return to 50+ Headlines