Resources - Mature Market Headlines

Seniors the biggest

Direct Marketing News, 8/29/07

Abstract:

Consumers 65 and older are targeted with the most unwanted direct mail, according to a second quarter survey conducted by stopthejunkmial.com and Harman Research Inc. More than 40 percent of the individuals surveyed were 65 years old...

...The 11-question survey tries to identify the reasons for consumer distaste in receiving unwanted or unsolicited mail. The survey also identifies the top catalogs and direct mail for which opt outs (or stop notices) were sent...

...The report found that 16.4 percent of respondents receive six to 10 catalogs each week. Of these, 55.6 percent keep mail order catalogs less than one day and 25.6 percent would like to see catalogs come once every three months.

More than a third of those responding said they would rather shop online catalogs than receive them in the mail.

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