Resources - Mature Market Headlines

How to Make Your Millions

Entrepreneur Magazine, 8/22/07

Abstract:

Making a million is a milestone — the defining moment of success for many entrepreneurs and an attainable goal for those tapped into today's hottest trends...

...Already dreaming about living the good life as a millionaire? We've compiled the most lucrative trends across seven industries...

Fountain of Youth
With the first baby boomers starting to hit 60, America is fighting tooth and nail to stave off the signs of time. In 2004, Americans spent about $44.6 billion on anti-aging products and services...But that's nothing compared to the $72 billion market it's expected to mature into by 2009...

Seniors
While the industry to preserve vitality and youth among baby boomers is thriving, so are the businesses one generation ahead in the senior care industry. Millions of Americans currently make up the "sandwich generation," a generation of people raising their children while taking care of their aging parents. This is alraedy creating a demand for assistance, both medical and nonmedical, but that need will skyrocket as the baby boomers approach an age in which they too, will need outside help.

> Read the full story > Return to 50+ Headlines

Featured Resources

Books:

Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08

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White Papers:

Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06

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Newsletters:

10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07

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