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Life Alert's slogan 'I've fallen, and I can't get up!' ranked No. 1 on USA Today's list of most memorable ad campaigns

PRNews Wire, 8/6/07

Abstract:

Perhaps you remember, back in the late eighties and early nineties, when the lady on the floor uttered the line. Perhaps you saw the ad firsthand, or heard it about it from a friend — or from countless comedians talking about it in their acts. However you learned of it, the famous line "I've fallen, and I can't get up!" put the personal emergency response company Life Alert on the national map. The timely arrival of Life Alert's quality service (filling the needs seniors have for protection against medical and other emergencies at home), combined with the immense popularity of the slogan, catapulted the company to tremendous success. In addition, the slogan became the heart of what is arguably the most successful viral marketing campaign in TV history.

Today those seven words are still remembered by million as a permanent part of pop culture, and USA Today has no acknowledged that fact: Life Alert's famous phrase has been ranked No. 1 on its list of "ads we can't get out of our heads."

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