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Baby Boomers and Mature Consumers are Planning to Spend Over $4 Billion this Year on Anti-Aging Products

Business Wire, 8/3/07

Abstract:

Despite the fact that the operative phrase among boomers and matures seems to be "aging naturally"' their behaviors tell differently according to a study of more than 30,000 adults over the age of 42 in teh the continental U.S. from Focalyst, a market research and consulting firm focused exclusively on baby boomers(those born between 1946 and 1964) and mature consumers (those born before 1946).

In a new report, "The Realities About Aging Naturally", Focalyst found that some 48 million consumers (33 million baby boomers and 15 million matures) say the are going to give nature a helping hand by purchasing anti-aging products in the next 12 months, in total spending over $4 billion. In fact, over 31 million boomer and mature consumers are both proponents of aging naturally and plan on buying and using anti-aging products.

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