Resources - Mature Market Headlines

Bringing in boomer dollars

Looking Fit, 7/31/07

Abstract:

The U.S. indoor-tanning market emerged in the late '70s and early '80s and was labeled a fad by naysayers who didn't recognize the benefits of exposure to ultraviolet light. Fast-forward to 2007, and indoor tanning has grown into a $5 billion industry that provides consumers with a way to look good and feel good.

With the majority of those who tan continue to be in the 18-49 age group, it is important to recognize that the industry's customer demographic contains one of the highest service-based spending groups — the maturing baby boomer...

...Statistics indicate that baby boomers spend $4 out of every $10 on beauty. As a salon offering tanning and skincare services, boomer beauty could and should be a "revenue beast" for the tanning facility.

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