Resources - Mature Market Headlines

The New Face of Fitness is Getting Older

CNN, 7/30/07

Abstract:

Sixty used to be old — or at least it seemed to be.

In the '80s, seniors had TV role models like the Golden Girls, Matlock and "Murder She Wrote's" mystery-writing slueth, Jessica Fletcher.

Now baby boomers can look to Goldie Hawn, Diane Sawyer and Harrison Ford for inspiration as they near retirement age.

Today's seniors also have a much different view of fitness than their parents, said Colin Milner, CEO of the International Council on Active Aging...

...He said 37 percent of health club members are 55 or older, and that doesn't count people who work out at retirement homes — an area he said is exploding.

> Read the full story > Return to 50+ Headlines

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