USA Today, 6/27/07
Abstract:
Shakespeare's tragedy of proud Lear and his three daughters — two greedy and ruthless and one naively devoted — is a tale of epic misery.
But in modern life, where the drama lacks colliding armies, there's still deep pain and bitter disappointment when sisters and brothers feud about an aging parent. When siblings join together, the most wrenching decisions and heaviest tasks are somehow lightened by mutual effort and goodwill...
...According to a USA TODAY/ABC News/Gallup Poll, among boomers who provide care or financial assistance for an aging parent or stepparent, 10% say it has created a great deal of stress among the siblings. Another 20% report at least some stress among siblings.
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
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World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
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