USA Today, 6/27/07
Abstract:
Shakespeare's tragedy of proud Lear and his three daughters — two greedy and ruthless and one naively devoted — is a tale of epic misery.
But in modern life, where the drama lacks colliding armies, there's still deep pain and bitter disappointment when sisters and brothers feud about an aging parent. When siblings join together, the most wrenching decisions and heaviest tasks are somehow lightened by mutual effort and goodwill...
...According to a USA TODAY/ABC News/Gallup Poll, among boomers who provide care or financial assistance for an aging parent or stepparent, 10% say it has created a great deal of stress among the siblings. Another 20% report at least some stress among siblings.
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
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