San Francisco Chronicle, 5/13/07
Abstract:
Lorna Stevens has been eyeing her 16-year-old daughter's black and white striped Dries Van Noten top ever since Emma Stevens-Smith brought it home last month. Cute. Would work very nicely with her new Habitual low-rise skinny jeans -- the ones Emma encouraged her to buy last season. And what shoes to complete the outfit? Emma's white pointy Tod's loafers would be perfect. May she borrow both?Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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