Resources - Mature Market Headlines

Senior Moment: Tweetin' Grannies and Gramps Outpace Social Whippersnappers

Fast Company, 9/1/10

Abstract:

The report's author, Mary Madden, notes that this is significant because while email is still "the primary way that older users maintain contact with friends, families, and colleagues," the older generation are leaping to adopt social media to manage communications in numbers that makes gains among the younger age group "pale in comparison." Why is this happening? Pew doesn't make any attempt to dig into the reasoning, but it's likely to be partly natural--adoption of new tech propagating up through the age groups, similar to the old "silver surfer" phenomenon--and services like Twitter and Facebook finding expanding business uses as promotional tools, and as business-to-consumer contact systems.

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