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Events
- 3/7/12
Ready. Set. Click - 3/28/11
Aging in America - ASA Conference - 3/11/11
ICCFA Annual Convention and Exposition - > View all
News
Resources - Mature Market Headlines
Social Networking Surges For Seniors
NPR, 9/9/10
Abstract:
According to comScore, a digital measurement company, 27.4 million people age 55 and over engaged in social networking in July, up from 16 million one year ago."I've connected with friends and acquaintances that I have lost contact with through the years — people I've graduated high school with and people from my hometown," says Claire LeSage, 63, who has been using Facebook for about a year-and-a-half.
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
1:38 AM by 20plus30
I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
3:02 PM by davidweigelt
Marketers should heed call of the smartphone for older #boomers - eMarketer http://t.co/VuseIcW8 via @Po_st
2:13 PM by immersionactive
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion
What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion