Forbes Magazine, 11/28/09
Abstract:
Justin and Merilyn Brafman lived a life of retirement bliss for two decades. They moved from New Jersey to sunny Lake Worth, Fla., just south of the glitzy beaches of West Palm Beach, traveled extensively and pursued varied personal interests. The first signal to their son Andrew that something was awry came when his mother, once a bookkeeper, sent his sister a check that was rejected for insufficient funds. "My mother had never bounced a check in her life," Brafman says. "We realized this was becoming a real problem we had to deal with."Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
How do older people learn about the Internet? Many are Internet savvy but not all. Help is at hand. http://bit.ly/9NIOOY
6:41 AM by 20plus30
@Articlesmart You've probably learned that Baby Boomers respond differently online. How should you market to them? www.dotboombook.com
11:48 AM by immersionactive
are Publicaster's share tools topic or content-block specific?#awarenessinc
3:21 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion