Forbes Magazine, 11/28/09
Abstract:
Justin and Merilyn Brafman lived a life of retirement bliss for two decades. They moved from New Jersey to sunny Lake Worth, Fla., just south of the glitzy beaches of West Palm Beach, traveled extensively and pursued varied personal interests. The first signal to their son Andrew that something was awry came when his mother, once a bookkeeper, sent his sister a check that was rejected for insufficient funds. "My mother had never bounced a check in her life," Brafman says. "We realized this was becoming a real problem we had to deal with."Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
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