The Guardian (United Kingdom), 11/20/09
Abstract:
Lucky Rosemary has her first darling, adorabubble granddaughter. And yesterday she had a great gathering of babies at her flat, so that daughter and all her chums with new babies could meet and compare, and chat about births, stitches and breast- feeding. Poor Stanley, the cat, banned from the baby area, hung about outside the door with a haunted look, and Rosemary was in and out of the living-room/creche like a yo-yo, taking away any baby that started yowling, jiggling it about, or trailing along to the high street, with one of the mothers, dandling baby while mummy shopped, then coming back to the creche for more baby-worship, until she could stand it no longer and came whizzing around here, for a quick fag in the garden.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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