The Guardian (United Kingdom), 11/20/09
Abstract:
Lucky Rosemary has her first darling, adorabubble granddaughter. And yesterday she had a great gathering of babies at her flat, so that daughter and all her chums with new babies could meet and compare, and chat about births, stitches and breast- feeding. Poor Stanley, the cat, banned from the baby area, hung about outside the door with a haunted look, and Rosemary was in and out of the living-room/creche like a yo-yo, taking away any baby that started yowling, jiggling it about, or trailing along to the high street, with one of the mothers, dandling baby while mummy shopped, then coming back to the creche for more baby-worship, until she could stand it no longer and came whizzing around here, for a quick fag in the garden.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
from Boomer Immersion
More advertisers? Not for More Magazine
from Boomer Immersion
eMarketer: Seniors Didn’t Catch the Wave
from Boomer Immersion
Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion