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Women Are Online, Shopping for Cosmetics

MediaPost Publications, 11/2/09

Abstract:

At VibrantNation.com, we recently surveyed the 60,000 Vibrant Women (smart, successful women 50+) who receive our newsletter and visit our website weekly on the way they buy beauty products and services. This survey confirmed that these Boomer women may be the "last consumer standing" in hard times. Fifty-nine percent of respondents told us that they are willing to pay more for higher quality ingredients in beauty products even during the current economic climate.

Even more surprising were their responses about where they are buying most of their beauty products.

• Sixty-seven percent of them said that they were buying most of their beauty products from stores that typically sell higher-priced items: beauty stores, department stores and online retailers.
• The 2nd most popular source for beauty products is not department stores, or beauty stores, but online retailers. Twenty-eight percent of respondents said that they purchase most of their beauty products online.

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