The New York Times, 11/6/09
Abstract:
After working for a vending machine company for more than 20 years, James O’Connor was replaced with someone younger. He sued. He testified that his boss had disparaged older workers, including saying — two weeks before he was fired — “O’Connor, you are too damn old for this kind of work.” A federal court was unmoved, ruling in 1995 that he had not connected the bigoted comments to his firing.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
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And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
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World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
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