The New York Times, 11/6/09
Abstract:
After working for a vending machine company for more than 20 years, James O’Connor was replaced with someone younger. He sued. He testified that his boss had disparaged older workers, including saying — two weeks before he was fired — “O’Connor, you are too damn old for this kind of work.” A federal court was unmoved, ruling in 1995 that he had not connected the bigoted comments to his firing.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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The old days of a household containing mum+dad+2.2 kids is history http://t.co/XZZBj5K
4:18 AM by 20plus30
Family Caregiver Education videos help families learn to handle the issues of caring for elderly parents. http://tinyurl.com/2999o9s
4:01 AM by immersionactive
@johncmayer let's rock.
7:51 PM by davidweigelt
Are you telling me that seniors like to swim too?
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