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Boomer Interrogation: Are the 50+ Markets Worth It?

Effie Worldwide, 11/3/09

Abstract:

According to AARP Media Sales’ Research Director, the increasing size, resources, and ever-expanding need for products and services has created an era of unprecedented opportunity for marketers of all kinds. The 50+ demographic is a necessary part of any successful marketing plan.

Some key statistics from this video include:

• The 50-plus is largest demographic in our history and will be for the next 50 years.
• By 2011 the 50+ demographic will reach the 20 million mark and will take the 18 to 34 or 35 49 demographics past the year 2050 to reach that. 
• The 50-plus is the fastest growing demographic of employed Americans, gym memberships, online dating, and Facebook.

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