MediaPost Publications, 10/26/09
Abstract:
Financial services companies should brace for baby boomers retiring and moving their assets out of current retirement accounts. However, being attuned to those customers and offering new, income-generating products will help companies capture a share of the "money in motion," according to Deloitte's "Mining the Retirement Income Market" study. Insurance companies, mutual fund providers and banks also could get a piece of the pie.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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