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Traditional Media Still Best Way to Reach Baby Boomers

Reverse Mortgage Daily, 10/14/09

Abstract:

When it comes to baby boomers, TV continues to be the most trusted form of media according to studies from both ARAnet and the Pew Research Center.

An article from eMarketer shows that while fewer respondents selected TV as their biggest news source compared to the prior year, it it remained well ahead of daily newspapers, radio and the Internet. Almost 15% of respondents’ time spent on news was online, up from 12.7% in 2008. 

As far as creditability, US adults ranked them in nearly the same order with TV coming out on top.

“A trend to watch is the increased use of online sources for news and information among the college educated, Hispanics and people making more than $100,000 per year, compared to the general population,” according to ARAnet’s study. “And, of course, the younger the respondent, the more likely they are to rely on online sources.”

Pew also found that there is an overall preference for television news, however they rated online higher for learning about national and international events.

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