The Sarasota Herald Tribune, 9/27/09
Abstract:
Many seniors wonder when the real AARP will finally stand up on health reform! What was originally founded as a senior advocacy group has morphed into a marketing company to seniors. AARP has repeatedly refused to take sides on this issue and lately seems to be pushing the latest administration proposal.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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