Resources - Mature Market Headlines

Retailers prep for aging baby boomers

The Baltimore Examiner, 9/17/09

Abstract:

Walgreens is one of a growing number of stores that is getting ready for the baby boom.

We're not talking diapers here (OK, maybe we are in the adult variety) ... we're talking about how the drug store chain and other retailers are changing their aisles, racks, and displays for the aging baby boomers who, as they age, won't be as nimble as they used to be.

A Wall Street Journal article cites statistics that show that Baby Boomers, who start turning 65 years old beginning in 2011, are expected to spend an additional $50 billion over the next decade on consumer products in the U.S.

Because of their physical limitations and their need for health-related products, "there will be dramatic shifts in what they buy and where they shop," Sean Seitzinger, senior vice president of consulting and innovation for market-research firm Information Resources Inc., told the Journal.

They'll want products that are easy to read, easier to find and easier to get off the shelves.

> Read the full story > Return to 50+ Headlines