Resources - Mature Market Headlines
OMG -- my mom is online dating
CNN, 9/2/09
Abstract:
On her second time around, 51-year-old divorcee Susan Potter decided to try online dating to find her perfect match.
But she ran into an unexpected obstacle: her daughter, April, 31, who became furious with her mother for even trying after she launched her Internet search for men last spring.
"Every time I would go online, she'd have a hissy fit, and say I wasn't safe, and yadda yadda," says Potter, a nursing instructor from Buffalo Grove, Illinois...
...As the baby boom generation ages and once-married boomers become single again, they increasingly are turning to the Web in search of dates.
The number of eHarmony.com users who identify themselves as 45 years or older and divorced has more than doubled in the past eight years, says Gian Gonzaga, senior researcher for the site, which has had 20 million members since it started in 2000. Registered users ages 45-64 jumped 9 percent from 2007-2008, Becky Teraoka, the site's public relations manager said.
And given that many older boomers are parents with grown children, it's perhaps unsurprising that conflicts occur.
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