Resources - Mature Market Headlines

Boomers Revoluntionizing Gyms

The Baltimore Sun, 9/3/09

Abstract:

As the Woodstock generation rocks into their 60s, they are revolutionizing yet another aspect of society - the gym. Looking to maintain a healthy quality of life, members more than 55-years-old joined gyms over the past 15 years at double the rate of the 35 to 54 age group. Fitness centers looking to capture this lucrative older market are springing up all over the country.

In addition to services aimed at adults, seniors are seeking an atmosphere that is more relaxing and less competitive. No matter how you've kept in shape over the years, it is discouraging working out next to a 20-something who can lift double his weight after a week of training or run full speed on the treadmill barely disturbing her bellybutton ring.

What do you find in a "Silver Gym?"
  • Low-impact cardio equipment and simple-to-use pneumatic weight machines.
  • No classes with head-pounding music and hip-hop leaping movements. Instead there are lessons in yoga, Tai Chi, ballroom dancing and Pilates.
  • Majority of classes scheduled during the late morning and early afternoon.

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