The Baltimore Sun, 9/3/09
Abstract:
As the Woodstock generation rocks into their 60s, they are revolutionizing yet another aspect of society - the gym. Looking to maintain a healthy quality of life, members more than 55-years-old joined gyms over the past 15 years at double the rate of the 35 to 54 age group. Fitness centers looking to capture this lucrative older market are springing up all over the country.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Knock'm down...Immersion Active's new home begins demolition! http://bit.ly/9qqxQv
8:33 PM by immersionactive
Online video is as age neutral as it gets. An excellent webcast from comScore http://bit.ly/94dnxN
4:28 AM by 20plus30
are Publicaster's share tools topic or content-block specific?#awarenessinc
3:21 PM by davidweigelt
Are you telling me that seniors like to swim too?
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