Resources - Mature Market Headlines
Boomers, Consider Buddying with Elders
The Wilmington News-Journal, 7/13/09
Abstract:
...Although many older adults are able to remain active and engaged well into their 80s and beyond these days, many of the "oldest old" are at a much greater risk of isolation and loneliness.
As they get older, their spouses, close relatives and friends die, and their mobility often becomes more limited due to the increased prevalence of certain diseases and poorer vision as we age.
As a result, they are less able to be involved in their communities or take advantage of social opportunities. And this is when they can become particularly vulnerable to the kind of exploitation noted in the News Journal's recent articles, "Police warn grandparents of phone scams" (June 13) and "Woman convicted of exploiting elderly man" (June 16). Working in elder services at Children & Families First, I assure you that these incidents happen way too often to isolated elders, with no one to look out for and advise them.
But the article, "The audacity of baby boomers"(June 14) provided the perfect counterbalance to these grim scenarios. This boomer generation is eager to remain connected and to contribute to their communities well into their retirement years. They have a wealth of experience and many well-honed skills that previous retiree generations did not.
> Read the full story
> Return to 50+ Headlines
Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
5:57 PM by immersionactive
World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
6:12 PM by davidweigelt
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion
What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion