The New York Times, 7/17/09
Abstract:
According to Census projections, as reported by The Shreveport Times, next year there will be 39 million Americans aged 65 years or older. And that number will jump to 69 million by 2030, which means more older drivers. By 2025, one-quarter of Americans will be considered elderly, said Peter Kissinger, president and chief executive of the AAA Foundation for Traffic Safety, a not-for-profit research and educational organization.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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