The Wall Street Journal, 6/19/09
Abstract:
Last weekend I attended my niece's high-school graduation from an upscale prep school in Washington, D.C. These are supposed to be events filled with joy, optimism and anticipation of great achievements. But nearly all the kids who stepped to the podium dutifully moaned about how terrified they are of America's future -- yes, even though Barack Obama, whom they all worship and adore, has brought "change they can believe in." A federal judge gave the commencement address and proceeded to denounce the sorry state of the nation that will be handed off to them. The enemy, he said, is the collective narcissism of their parents' generation -- my generation. The judge said that we baby boomers have bequeathed to the "echo boomers," "millennials," or whatever they are to be called, a legacy of "greed, global warming, and growing income inequality."Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
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White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
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Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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