U.S. News and World Report, 6/29/09
Abstract:
Starting a business is difficult at any age. Baby boomer entrepreneurs planning to retire soon need to be particularly careful that they don't gamble and lose their life savings. "You have more capital to invest, and at the same time, you have more to lose," cautions Dan Olszewski, director of the Weinert Center for Entrepreneurship at the business school at the University of Wisconsin-Madison. But baby boomer's accumulated knowledge and experience also put them in a better position than most to succeed. "Many of the most successful businesses are when the entrepreneur knows something about the industry and they are able to leverage that knowledge in some way and come up with a better solution," Olszewski says.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Why firms fail to leverage trends - good article in the HBR that goes a long way to explain the attitude towards ageing http://bit.ly/bgrj3B
6:53 AM by 20plus30
Heading up to Hershey to see @johncmayer w/the boy for his birthday. He brought his guitar "just in case" :)
4:42 PM by davidweigelt
Jonathan, Joe and Dave traveled to Peosta, Iowa today. They'll be spending the next three days immersing... http://fb.me/ABdFfCpR
9:06 PM by immersionactive
Are you telling me that seniors like to swim too?
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