The Huffington Post, 6/25/09
Abstract:
If, like me, you grew up in the 1960s and 70s, the soundtrack of your life included the Jackson Five and Charlie's Angels was must-see TV. So today is a sad day for a generation -- even for those who found Michael Jackson's lifestyle distasteful and Farrah Fawcett bland. They helped define a generation of Baby Boomers who were too young to claim Elvis and too old to boast about Jennifer Aniston.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
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Over half of people (globally) - says Nielsen - reckon they are overweight and most have no idea about food packaging http://t.co/osl08VUf
5:14 AM by 20plus30
And 65% of #boomers do it! - New "IT in the Toilet" study shows 3/4 of Americans use #mobile phones in the bathroom http://t.co/iPCk1iOv
5:57 PM by immersionactive
World Health Organization designates New York City one of two "elder friendly" cities in the US. See how at: http://t.co/q1tGd7b9
6:12 PM by davidweigelt
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
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What Steve Jobs taught me about “old” people and product development
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What Google+ Means for 50+
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Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion