The Huffington Post, 6/25/09
Abstract:
If, like me, you grew up in the 1960s and 70s, the soundtrack of your life included the Jackson Five and Charlie's Angels was must-see TV. So today is a sad day for a generation -- even for those who found Michael Jackson's lifestyle distasteful and Farrah Fawcett bland. They helped define a generation of Baby Boomers who were too young to claim Elvis and too old to boast about Jennifer Aniston.Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
The old days of a household containing mum+dad+2.2 kids is history http://t.co/XZZBj5K
4:18 AM by 20plus30
Family Caregiver Education videos help families learn to handle the issues of caring for elderly parents. http://tinyurl.com/2999o9s
4:01 AM by immersionactive
@johncmayer let's rock.
7:51 PM by davidweigelt
Are you telling me that seniors like to swim too?
from Boomer Immersion
Marketing to Older Adults: More Than a Cheap Laugh and a Fast Buck
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More advertisers? Not for More Magazine
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eMarketer: Seniors Didn’t Catch the Wave
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Nothing More “To Be Determined” for Boomer Social Network
from Boomer Immersion