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Social Media Guide for Old Folks, By an Old Folk!

Capital Structure Today, 6/8/09

Abstract:

Social media, viral marketings...what does all this mean? What are they talking about?

Have you ever asked those questions? Are you totally confused?

Well, to put it in the simplest terms, it is word of mouth advertising on steroids!

Ok, here’s how it works. Everybody remembers the old adage “one satisfied customer tells ten, those ten, tell ten ..etc” Well take that same principle and apply it to Twitter, for example. We are going to use Twitter to illustrate what we are talking about since it is the fastest growing forum right now.

Now, while reading this, I want you to keep in mind that this younger generation (no offense, we love you) have an attention span of about 15 seconds. This is not the result of some inferior intellect, in fact, it’s quite the opposite. Typically speaking, most people today, young or old, have very active lifestyles and this “younger generation” has become masters at multi-tasking. As a result, they don’t spend a whole lot of time on any one thing. Boom, next, boom, next...

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