Resources
Events
- 3/7/12
Ready. Set. Click - 3/28/11
Aging in America - ASA Conference - 3/11/11
ICCFA Annual Convention and Exposition - > View all
News
Resources - Mature Market Headlines
The older audience is looking better than ever
The New York Times, 4/19/09
Abstract:
When Brian Gordon and his partners started ebeanstalk.com, which sells children’s learning toys online, they expected most of business to come from younger consumers starting families. But a recent customer survey found that up to 40 percent were actually older, mainly grandparents.
Featured Resources
Books:
Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, Immersion Active, 11/08
Download PDF (512 KB)
White Papers:
Interactive Design Preferences of 50+ Adults, Immersion Active, 5/06
Download PDF (512 KB)
Newsletters:
10 Internet marketing elements that 50-plus consumers love, Immersion Active, 2/07
Download PDF (512 KB)
Pinterest drives more sales than Facebook - interesting. I will all depend on the type of web site? http://t.co/zujdqMfi via @Econsultancy
1:38 AM by 20plus30
I'm hiring! Media Buyer and Optimization Analyst at Immersion Active - Washington D.C. Metro Area #jobs http://t.co/jIgdnD5Q
3:02 PM by davidweigelt
Marketers should heed call of the smartphone for older #boomers - eMarketer http://t.co/VuseIcW8 via @Po_st
2:13 PM by immersionactive
Responsive Handling, Not Just for Cars Anymore.
from Boomer Immersion
Be Afraid. Be Very Afraid.
from Boomer Immersion
What Steve Jobs taught me about “old” people and product development
from Boomer Immersion
What Google+ Means for 50+
from Boomer Immersion
Bigger Than Me: Social Cause Marketing and Boomers
from Boomer Immersion